WARNING: Cuss Words! (and how one company uses them for growth)
There's a zoo exhibit I want to visit in Britain.
And it has nothing to do with elephants, monkeys, lions, or snakes.
It's the parrots.
But why go across the pond to see them?
Because these birds have a special talent. When you enter their exhibit, they'll greet you… are you ready for this?… by cussing you the freak out.
That's right, cussing parrots.
And they don't use 10 cent cuss words — they belt out the $10 ones, if you know what I mean.
Their favorite (edited) is: “HEY F*** YOU!”
And then they laugh.
There's a handful of these f-bomb parrots, and the zoo worries they'll rub off on all their non-cussing feathered friends.
It makes for an interesting zoo trip when an animal tells you to go F OFF.
Workers have to hang signs warning parents with children, but as a result of these, uh, colorful birds, zoo attendance has skyrocketed. Donations are up, too.
The zoo has stumbled onto pure marketing gold. And they're leaning into it, because these salty parrots make the zoo different from competitors.
Cussing Parrots and Your Business
What about your business? How are you different?
Find what makes you unique and talk about it. In other words: EMBRACE YOUR CUSSING PARROTS.
At Genie Jar Digital, we help companies discover their slam dunk message and then we place that message in the right places to reach the right people.
That might mean:
A new website design with strategic messaging
Email campaigns
Blogs, social media, and content creation
TV, radio, print ads
We can do one-off projects OR offer a monthly price to handle all your marketing projects for you.
Let's make 2024 your best year ever by improving your marketing and increasing your revenue.
Get started by clicking the button and scheduling a phone chat with me.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.