What Kylie Jenner Can Teach You About Business Growth
Ever heard of Kylie Jenner? She’s part of the Kardashian bunch.
Back in August 2018, Kylie made the cover of Forbes. Know why?
The issue was dedicated to female billionaires. At 21 years old, she became the youngest self-made billionaire.
Not too shabby, huh?
She made her fortune from a cosmetics empire called Kylie Cosmetics.
How did she do this at her young age?
For starters, she accomplished it in ways that weren’t even possible 5 years ago:
…Her billion-dollar company employs just 7 full-time people.
…She hires another company to manufacture and package her products.
…Her PR and marketing team is… her iPhone.
…From her phone, she talks to her 140 million Instagram followers.
…A simple software platform handles all her sales and fulfillment.
That’s it. Hello, billion dollars. Hello, Forbes.
Think about it…
Unlike previous generations, Kylie didn't need to build huge factories or employ thousands of people.
She became a billionaire by harnessing the power of the internet. And using tools readily available to the masses.
Hmmm. What about your business?
Is it time to think differently about how to grow it?