On the TV show, Dragon’s Den (similar to Shark Tank), entrepreneur David Hawcock pitched a pop-up chess set.

He wore a black shirt showing this equation in white letters:

1.d4 d5 2.c4

If you know chess, it represents the moves for the Queen’s Gambit, one of the oldest chess openings still played today.

Considering the context of David's pitch, his t-shirt represented brilliant marketing.

The Marketing Equation

Speaking of marketing, there's another little-known equation.

A marketing equation. And it can help your business reach more of your ideal customers.

M = W*W*H*W

But what does it mean?

Marketing = Who * What * How * Where

The Who — who is your target market?

The What — what are you trying to say to them?

The How — how will you say it in a clear and compelling way?

The Where — where do you put this message so your target market will see it?

Apply the equation to everything you do:

• Website

• Email campaigns

• Ads

• Social media posts

• Print collateral

• Direct mail

• Promo products

Putting The Marketing Equation To Work For You

Want to improve in these areas but aren’t sure how?

There’s a simple first step: let’s chat.

Consider it the “Queen’s Gambit” opening move for your business.

About Me

Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.