Until recently, I didn’t get it.
Expensive watches never appealed to me. Sure, I admire the beauty and craftsmanship. But dropping serious cash on a luxury timepiece like a Rolex? No way.
Why spend thousands on something my phone does for free? The idea seemed absurd. No argument could’ve changed my mind.
And then my son, Luke, switched my perspective.
He explained a Rolex isn’t just a flashy accessory. It’s an investment. An heirloom to be passed down.
Luke shared a story about retired NFL star Shannon Sharpe. When someone asked why he wore such pricey wristwear, he replied, “You wear your watch to tell time. I wear mine to tell you how valuable my time is.”
Well, okay.
Recently I listened to a podcast all about the Rolex brand — the design, the mystique, the staying power. Turns out, even James Bond wore one.
So who knows? One day, my wrist might sport a Daytona. I’ll just need Shannon Sharpe’s salary first.
But this mental shift goes beyond watches. The same mindset applies to marketing.
Too many businesses treat branding as a cost, an expense to grudgingly pay rather than a compounding investment. At Genie Jar, we create assets designed to grow in value.
Because investing wisely in your company tells the world what your time (and your business) is truly worth.