Imagine looking at a McDonald’s menu. If you had to guess, what’s their most profitable product?
The Big Mac?
A Double Quarter Pounder with Cheese?
The Spicy Deluxe McCrispy?
Nope, to all those. The answer may surprise you. And it’s a great marketing lesson.
Mickey D’s actually has two highly profitable products.
Are you ready for this?
It’s their drinks and french fries.
According to some reports, the profit margins can reach as high as 90%. Now you know why their workers ask, “Would you like fries with that?”
The Bullseye Product: What’s Your Business’s Most Profitable Item?
Every business has a superstar money-maker. I call it the Bullseye Product.
It’s your most profitable product or service.
For Apple, their Bullseye Product is the iPhone.
For Microsoft, it’s their cloud services.
For Walmart, it’s baby care products.
For Facebook, it’s their digital advertising.
The Yellow Brick Road of Marketing
Every business has a golden goose. This goes for industries of every size.
My first job was at a full-service car wash. My boss always asked me to promote the $2 Armor All for tires and dashboards. It doesn’t sound like much, but that one addition added a nice profit to an ordinary wash.
What’s the Bullseye Product for your business? Your marketing has to be the yellow brick road leading to it.
Questions To Optimize Your Sales Funnel
Is your Bullseye Product on your homepage?
Do you clearly describe the problem it solves?
How is this product different from what competitors offer?
Do you have a landing page devoted to it?
Does your advertising point to it?
Do your call-to-actions lead to it?
Is the purchase process easy?
A Profitable Marketing Strategy
Make your Bullseye Product the star of the show. Put it in the spotlight. You can sweeten the deal by offering a discount or special promotion.
When you focus on the most profitable product, you make more money. It’s simple economics, but often overlooked.
Now, it’s time to celebrate with a $1 sweet tea and a side of fries.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.
