Photo courtesy of Cookie the Pom @cookiethepom
Many people think email marketing is dead.
Or at least equal to carrier pigeons.
While emails might seem so 1990s, like slap bracelets and George Foreman grills, they still work surprisingly well. Yes, even in the AI world of 2023.
“But no one reads emails anymore!”
Hold on a sec! Do you check your inbox regularly? I’m guessing you do.
Email still drives a lot of our communication.
“But people will delete them immediately!”
Remember, even if someone only skims your message, they’re still reminded of you. You’ve made a little cameo in their inbox.
Even if they quickly hit delete, for a second or two you’ve snagged a slice of their top-of-mind real estate.
And here’s the kicker: when you regularly deliver valuable and inspiring content, they’ll be itching to open and read.
“But I’d rather use other marketing tools!”
Totally understand, there are plenty of pretty fish in the vast marketing ocean. But what’s a better alternative?
Social media platforms control their algorithms and call the shots. Broadcast companies dictate when your commercials air. Snail mail serves at the mercy of USPS hiccups. Digital ads ride the rollercoaster of keyword trends.
But ahoy, you’re the captain of your email boat! You control every little detail, from the message to the length to when the message sets sail. All under your command.
“But I’m not sure the best way to do campaigns!”
If you have a stash of email addresses, you’re sitting on a goldmine.
Time to dust off the digital treasure chest and give your contacts a warm hug.
If you need help, we’re here to help set up your database, craft those killer campaigns, jazz up your designs, and get ‘em out the door right on schedule.
Ready to dive in? Drop us a line by clicking the button below.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.
