Content Includes:

The '80s movie Karate Kid illustrates a powerful marketing principle. Once you recognize it, you’ll find it in successful businesses everywhere. Put it into practice and your sales will sizzle, too.

There are 7 “Super Questions” that help you zero in on your bread-and-butter customers. Asking them will dramatically transform your bottom line.

In 1996, Republican presidential nominee Bob Dole had a big problem, and not solving it caused him to lose the election. It’s the same issue plaguing many businesses today — learn what it is and how to avoid it.

In 2011, Long John Silver’s rolled out a new slogan and logo. The response? A collective meh. What went wrong? They forgot a tried-and-true law of marketing. This powerful truth will forever change the way you look at your advertising.

The developers of the game Fortnite reaped a $3 billion profit from their free product. How? They embraced an often-ignored maxim. Learn how to apply this same strategy for your business.

Patagonia faces many competitors in the crowded clothing industry, but they’ve risen above them. What’s their secret? They've perfected this timeless marketing principle — and now you can, too.