1-Page Storybrand
Free Resource
We recommend the one-pager below as the centerpiece of your marketing plans.
To effectively connect with customers, you must understand their unique journey. What are their needs? Their problems? Their fears?
Thankfully, your business holds the answers to their dilemma.
That’s why completing this page will illuminate your messaging — and jumpstart your sales.
For more details, check out Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.
“Here is nearly every story you see or hear in a nutshell: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.”
