Most businesses constantly recreate the marketing wheel.
Here’s how it goes… sales go down and anxiety goes up. Then the boss freaks and calls a quick brainstorming meeting.
Do we advertise in the paper? What about Facebook ads? Should we consider TV and radio? How much is in the budget?
This scenario repeats over and over. It’s no wonder results are slipshod.
But what if you had a system in place — a marketing system?
There are systems for other parts of a business: inventory, accounting, point-of-sale. Why not marketing?
When you create the right system and maintain it, the conveyor belt produces great things. Why? You’ve already thought through the key questions.
To build a profitable system, I recommend the book, The 1-Page Marketing Plan by Allan Dib. It’s full of fascinating insights and a clear step-by-step process.
Here’s a free gift to get you started — this revolutionary one-pager will reveal your overlooked areas and rid your business of confusion.
It’s one of the best (and simplest) strategy sheets I’ve found in a long time.