Avoid the “me too” marketing trap.
People love to copycat. Even when they’re imitating something that doesn’t work.
How many industry websites look exactly the same? How many companies talk about customer service, friendly staff, experience… blah blah blah.
It’s white noise. Everyone says it, and no one listens anymore.
One of the kindest things anyone can do is grab your shoulders, shake you, and force you to answer this question:
What makes you different than the other guys?
If you can’t answer it, your marketing will be like walking uphill in molasses.
Come on! Zero in… why should someone buy from you instead of a competitor?
Answer that question before tv, radio, or newspaper. Nail it down before mailing a flyer or advertising on Facebook.
If you can’t answer, it’s not time for you to advertise.
Ways to stick out:
Use your unique personality
Make your website unique
Develop word-of-mouth triggers
Send creative thank you’s to customers
Promote incredible offers
Run social media contests
Focus on a niche group
Support a worthy cause
Reward your best customers
Nurture your email list with entertaining and educational content
Tell lots of stories
Separate yourself. Be different. Be the apples-to-oranges comparison in your industry.
Zig when others zag.
GET SMARTER
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