Ever heard of The Law of 250?

Here’s how it works...

An average wedding has about 250 guests.
An average funeral has about 250 family and friends.
Most people have 250 people important enough to invite to a wedding or a funeral.

Every person knows at least that many people. Let’s call it your circle of influence.

The Law of 250 and Your Business

Now think about your business.

Each of your customers has a similar network. For each client you serve well, that’s 250 potential referrals.

Knowing this law can give your business an almost magical tool of multiplication.

Word-of-mouth marketing (“relationship marketing”) is the most powerful form of advertising. It offers social proofing directly to your target market. A recommendation from a family member/friend easily outstrips generic campaigns.

The Law of 250 in Action

Want to see a practical application of this law?

Check out the story of Joe Girard, listed in the Guinness Book of World Records as the “World’s Greatest Salesman.”

Joe Girard understood the law and harnessed it to become a legendary businessman. The effect was similar to compound interest, with his customers returning frequently and telling their circles of influence.

Forget passive word-of-mouth marketing. Your customers know others similar to themselves.

The Law of 250.

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About Me

Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.

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