In the movie “Hook” (1991), Robin Williams plays Peter Pan.⁣
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The plot focuses on "The Boy Who Wouldn't Grow Up” — after he grows up.⁣
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As Peter returns to his friends, they don’t recognize him as an adult.⁣
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But one of the boys stretches and pulls Peter’s face until he finds hints of the young Peter.⁣
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“There you are, Peter!”⁣

The Golden Copywriting Lesson

As you craft the words describing your business, look beyond the surface.⁣
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Stretch, pull.⁣
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Say things with a dash of magic.⁣
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If you’re marketing a restaurant, avoid surface-level “We have great customer service and delicious food.”⁣
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That sounds like everyone.⁣
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Stretch, pull.⁣
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Say, “Remember grandma’s house? Biscuits baking. Savory spices. Gurgling pots on the stove. There you are, in your favorite seat at the old table, surrounded by loved ones and oft-told family stories. That’s the atmosphere we provide, serving each plate with lots of love.”⁣
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Over the top? Perhaps.⁣
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Forgettable? Not a chance.⁣
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In your marketing, Neverland pixie dust goes a long way.

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I Hate Marketing book image Genie Jar Digital

About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.

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