As a kid, my favorite book was “The Monster At The End Of This Book.”
It featured Grover, the lovable Sesame Street character, begging viewers NOT to finish the story.
And why? For a very good reason… a monster waited at the end.
A monster?!
The questions popped into my young mind:
What kind of monster?
What does it look like?
If Grover is so scared, shouldn’t I be?
Will this give me nightmares?
I excitedly turned the pages to discover the answers.
If you read the book and bravely made it to the end, do you remember the great reveal?
The monster was Grover himself.
Whether it’s a child’s book, an adult novel, or a movie….
Questions drive the best narratives.
Questions drive the best narratives.
Lee Child, the famous author of the Jack Reacher novels, says, "As novelists, we should ask or imply a question at the beginning of the story, and then we should delay the answer.”
The same principle is true in marketing.
Stimulate curiosity in a potential customer by asking questions, such as:
What are you struggling with?
What if there was a solution?
What would your life be like if you overcame the struggle?
Grab attention with the right questions, and as you build trust, reveal the answers.
The big reveal, of course, leads to your product/service.
And that’s no reason for a customer to be afraid.
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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.
